New Chapter, New Mission

AUX Air Saudi Dealer Summit Successfully Held, Marking a “New Chapter, New Mission”

Riyadh, Saudi Arabia | January 13, 2026

On January 13, 2026, the AUX Air Conditioner Saudi Dealer Summit was successfully held in Riyadh, bringing together more than 250 dealers and partners to discuss AUX’s development strategy and future opportunities in the Saudi market. Held under the theme “New Chapter, New Mission,” the summit marked an important milestone in AUX’s continued growth in Saudi Arabia.

The event featured an interactive product exhibition area showcasing AUX’s full range of air-conditioning solutions, allowing guests to experience the brand’s strengths in product design, technological innovation, and quality. Several upcoming flagship products were highlighted, including A-class energy-efficient wall-mounted units and high-capacity 60K floor-standing models scheduled for launch in the Saudi market.

In his opening address, Mr. Luca Ye, Executive General Manager of AUX Overseas OBM Sales Company, stated that guided by its overseas development strategy, AUX is entering a new phase of global expansion and opening a new chapter in international markets. AUX products are now available in more than 150 countries and regions across Europe, Asia-Pacific, the Middle East, the Americas, and Africa, earning strong recognition from global partners. Looking ahead, AUX will continue to increase its investment in the Saudi market, with a strong commitment to delivering high-quality products and reliable services.

Mr. Vincent Chen, CEO of AUX Saudi Sales Company, highlighted the rapid growth of AUX’s business in Saudi Arabia and shared the company’s next-stage strategy to achieve a 10% market share. He highlighted that, according to Frost & Sullivan certification, AUX has ranked among the world’s top three brands in sales volume of household split-type air conditioners for seven consecutive years, from 2018 to 2024 and continues to drive innovation with a strong customer-focused approach. In Saudi Arabia, AUX has introduced advanced refrigerant cooling and sixth-generation inverter technology, as well as air conditioners that support Arabic-language control. Moving forward, AUX will further strengthen the operations and service capabilities of its local sales company to support long-term, mutually beneficial partnerships.

Mr. Amr Shalaby, Vice President of Sales of AUX Saudi Sales Company, presented AUX’s dealer-focused cooperation model and sales policies, emphasizing the company’s commitment to building long-term and stable partnerships. Through continuous support and partner empowerment, AUX aims to achieve sustainable growth and shared success with its partners.

The summit also recognized outstanding partner performance in 2025, with awards including the AUX Outstanding Performance Award, AUX Loyal Partner Award, AUX Potential Partner Award, and the AUX Gulf Region Award.