Adhering to Product Innovation and Creative Service & Successful Closing of AUX 2020 Global Summit

Oct. 13, 2019

On October 13, the Annual Global Summit of AUX arrived in time in the golden autumn in Sanya. More than 300 important partners of AUX from over 150 countries and regions in the world attended the Summit to explore further development, calling for the gather of the Autumn Canton Fair of AUX in advance.

Adhering to Product Innovation and Creative Service

Adhere to the Original Intention in Supply of Quality Products and Services to Empower Customers


  At the Summit, Mr. Ling Leng, president of AUX Home Appliance Group, expressed that "quality is the cornerstone and innovation is the soul" for Aux, which has won extensive support from customers and achieved the first growth rate overseas for five consecutive years, and was the top one enterprise in domestic e-commerce volume, growth rate and high praise rate in 2018 on the basis of high quality products and services. It is also the only one enterprise in the industry that promises customers "60 days of free reason for return" on the Level I energy efficiency products. The establishment of the R&D Center in Japan in March and the structural completion of the Manufacturing Base in Thailand in August this year have opened a new page for the globalization of AUX. In the future, AUX will continue to empower customers in the mechanisms, standards, strategies and systems and grow together.


Mr. Tangtang Gu, vice-president of AUX Home Appliance Group, said that the product research and development of the Group is still dominated by frequency conversion, focusing on energy efficiency, experience, reliability, comfort, intelligence and noise reduction, based on the principle of product leading, technology leading and quality leading so as to create high-quality products. Mr. Gu analyzed on the spot that frequency conversion will be the general trend in the future. For this reason, AUX has advanced the layout and grasped opportunities to increase investment in research and development, boasting 9 international leading technologies and more than 1,500 patents applied in the field of frequency conversion.

Mr. Zhang Xuequan, executive vice-president of AUX Imp. & Exp., Co. Ltd., said that at the marketing end, the Company is still adhering to the principle of problem-oriented, changes coping, taking initiatives, deep empowering, enriching products, stabilizing prices, shortening delivery terms and strengthening services, so as to jointly win the future with all of its global partners.

Sakaguchi Tadashi, head of the R&D Center of AUX in Japan, also made a vivid elaboration at the Summit on the three aspects concerning product development direction, core technology conquering and intelligent health, so that global partners and customers of AUX can once again clearly understand AUX's technical strength and power  in fields of frequency conversion, high efficiency and energy saving.

Adhering to Product Innovation and Creative Service

Debut of K-Series, New R&D Achievement

It is just on the basis of these huge R&D investment, strong R&D support, the promotion and deepening of technological innovation that AUX brought guests at the Summit the new K-split series products, realizing another comprehensive upgrading of the Company in brand, quality and technology.

K-split series products realize the ultimate aesthetics of swan flying sculpture by using the bicolor injection molding and micron-scale in-mold fine carving technology. It only takes 60 seconds to disassemble to clean. The Grade IP68 air duct components are waterproof and washable. Being equipped with functions such as heat exchanger radiator-fan self-cleaning, voice interaction and WeChat control and intelligent comfortable blowing, it will bring higher quality experiences for customers in life.

Adhering to Product Innovation and Creative Service

In the new era, AUX has made great progress on the road of internationalization. Over 3 billion Yuan has been invested in technological innovation and intelligent manufacturing. And in the future, AUX will continue to strengthen investment in quality innovation, actively participate in global economic and trade exchanges and the construction of scientific and technological innovation system, so that AUX will be the synonym of high-quality air conditioning and the leader of scientific and technological innovation.

Driven by the national strategy initiative of the "Belt and Road", AUX is accelerating the promotion of internationalization strategy, improving its manufacturing and R&D capabilities to the international class, constantly creating the new business card of "Intelligent Manufacturing in China" and transmitting the new ideas of AUX with strength.

In the past 25 years since its establishment, it is this consistent and innovative spirit of focusing on air-conditioning products that has attracted more and more customers around the world. It is also this concept of creating values for customers with better products and services that has enabled AUX to get acquainted with new friends one after another.

On the eve of the Canton Fair, AUX 2020 Global Summit was swam with guests. Whatever it is the new product launches or the official announcement on the proud achievements, it is the demonstration of AUX on the termination and strength to promote technological innovation, keep pace with the times and become a global pioneer and leader in the air conditioning industry.