AUX Debuts at West Africa MEGACLIMA

From May 20 to 22, 2025, AUX Group showcased its full range of smart air conditioning solutions for residential and commercial use at the 8th Nigeria International HVAC&R Exhibition (MEGACLIMA). As the premier event for the refrigeration industry in West Africa, the exhibition gathered numerous professional buyers and industry experts at the Lagos Convention Center. The AUX booth emerged as the most popular attraction, thanks to its innovative interactive formats and unique display strategies.

The booth featured the brand’s signature AUX Blue as its foundation, creatively blending African tribal stripe patterns and woven grass-inspired roof structures to harmonize modern technology with local aesthetics. 3x2m LED screen at the entrance looped product testing videos under extreme high-temperature and high-humidity conditions, while vibrant performances by African drum teams created a cross-zone sensory experience that cap tivated attendees.

Through creative campaigns like “Scan to Follow for Cool Treats” and “Cooling Knowledge Challenges,” visitors immersed themselves in the intuitive operation of smart temperature control systems while discovering the product’s localized innovations:

Power Resilience: Wide-voltage frequency conversion technology adapts to unstable grids. Instant Cooling: Turbo Cooling technology delivers rapid and even temperature reduction. Sustainable Efficiency: Energy-saving designs align with environmental needs.

By demonstrating tailored solutions for West Africa’s challenging climate, AUX earned strong recognition from local partners. During the event, the brand engaged in in-depth discussions with regional distributors on customized services, laying strategic groundwork for its continued expansion across West Africa.